The Lion and the Mouse

A Kion was awakened from sleep by a Mouse running over his face. Rising up angrily, he caught him and was about to kill him, when the Mouse piteously entreated, saying: â€Å"If you would only spare my life, I would be sure to repay your kindness. † The Lion laughed and let him go. It happened shortly after this that the Lion was caught by some hunters, who bound him by st ropes to the ground. The Mouse, recognizing his roar, came gnawed the rope with his teeth, and set him free, exclaim You ridiculed the idea of my ever being able to help you, expecting to receive from me any repayment of your favor; I now you know that it is possible for even a Mouse to con benefits on a Lion. † In The Lion and the Mouse fable, the audience can not only be young generation, but also old generation. In this specific fable, young generation can get some benefits, such as how to trust other people, how can we let other people trust us, what can the young people do to the old people, and w hat is the importance of having friends. In the other side, the older generation can use this fable to dress their children by showing them how great friends can help them in the difficult or impressments situation. The fable prevent from being seen is that the young people can not only help the old people, but also they can do something valuable to society, such as creating new technology and developing an old system. As people growing up, they tend to think that they are becoming stronger and they could do anything they want, which tend to be wrong. They should use their power to protect their families and help other people. For example, if you go to work out every day to build your muscles, you become a strong man that can carry heavy things or equipment. However, some strong men when they have the right or if someone did something bad and he did not mean to, they would hurt him and sometime they would kill him. The idea is really oblivious, which is the people are in this life is to help each other, that’s mean the Vulnerable people can help the people who have the power is one way or the other, so the people who has power should not hurt Vulnerable people because you may need their help in the future.

Eating Too Much Meat Will Kill You Essay

Bill Cosby once stated, â€Å"Did you ever see the customers in health-food stores? They are pale, skinny people who look half dead. In a steak house, you see robust, ruddy people. They’re dying, of course, but they look terrific.† On average, Americans consume about 8 oz. of meat a day, twice the amount as the rest of the world; about one-sixth of the total meat consumed, U.S being less than one-twentieth of the population. Meat is generally delicious, contains rich sources of proteins and minerals. Some nutritional diet programs like the Atkins Diet have linked certain types of meat-based diets to weight loss. On the contrary, eating too much meat has been linked to certain type of cancers, high cholesterol and an increased risk of contracting a foodborne illness. Americans need to recognize that diets high in meat increases the cancer risk and other health issues. Evidence suggested that consuming meat could damage the body. In a country known for its love for hambur gers and steak, consumers need to cut down on their meat for a healthy life. Consumers also need to understand grilling meat increase the risk of cancer. Part of the solution is eating healthy, but consumers also should be aware of what they’re eating. The big issue in America is quantity. Eating meat and fast-food meat on a daily basis for seven days a week, 365 days a year, is a big reason why the risk for cancer and other health diseases is dangerously high in U.S. United States slaughters more than 10 billion land animals every year (Freston 802), and the market research firm Packed Facts stated Americans spends 142 billion dollar on beef, chicken, pork, lamb at market retails. Eating too much red meat has been linked to increased risk of death from cancer and heart disease, according to a study from American Cancer Society, the more red meat you eat will increase the risk for cancer. A Journal published by the American Medical Association reported a 20-year study of nearly 149,000 adults between the ages of 50 and 74. Researchers examine the risk according to how much red meat, poultry, or fish the people had eaten. Researchers looked at how many people develop colon cancer after the study. The results were 30% to 40% are more likely to develop cancer in the lower part of the colon. People who ate the most processed meats were 50% more likely to develop colon cancer (Parish 6). Eating just three ounces meat a day increases the consumer’s chance of dying by 13 percent, and 20 percent increase if eating processed meat, like bacon and hot dogs. But it doesn’t mean we should completely cut out meat in our diet; these statistics demonstrates that the less meat you eat, the better. Consuming meat damages the body. According to Dr. Oz, from the Dr. Oz Show, eating a steak dinner can take two to three days to get out of your intestines (par. 3). Red meat takes more than 24 hours to completely digest. In the mean time, it is in your intestine rotting at 98 degrees, sending toxins through the body. Eating any food that does not completely digest will ruin your health. What happens is that the human stomach acids are not made to break meat down efficiently because of its high fat and protein contents. The body lacks the enzymes that digest proteins in the stomach. Protein digestion mainly takes place in the first section of the small intestines where the pancreas secretes the types of digestive enzymes to help break down nutrients into energy and allow the nutrients molecules enter the bloodstream. Hence, meat takes longer as it has to pass into the stomach and the intestines, opposed to carbohydrates, which are broken down easily by saliva and the stomach. Although red meat is digestible than any other food sources such as rice and vegetable, it remains in the digestive system for a longer period of time, leaving the meat to rot in your intestines. Dr Klein believes that animal protein is the primary cause for the inflammation of the intestines because meat rots in your stomach (4). It explains why eating animal protein for a long period of time can increase the risk of colon cancer. Also the kidneys work to remove excess protein from your body. Eating too much protein can stress out the kidney, leading to kidney damage. Grilling meat is a method that most people are familiar with. Grilling is part of American culture; it brings family and friends together for the holidays like Independence Day. Grilling is a method of cooking food hot and fast on your grill. Burgers, poultry, beef, seafood are typically grilled. Grilling is actually a much healthier option than frying food because it is low fat and you can grill food without adding oil on them. But unfortunately, grilling food may potentially introduce the risk for cancer. Those juicy hamburgers, especially the charred ones contains cancer causing chemical called carcinogen. When you grill meat, some of the fat drips down to the charcoal or flame and the smoke carry the carcinogen known heterocyclic amines (HCA ) and polycyclic armomatic hydrocarbons (PAH) to form. These compounds have been shown to affect our DNA and might cause cancer. PAH is the same smoke from forest fires, coal burning, car exhaust and smoking. Exposure to high amounts of PAH is dangerous to your health and long term exposure increase the risk of cancer. According to 2007 study in Epidemiology, women with high intakes of grilled, barbecued or smoked meats over their lifetime had a 74 percent chance of developing breast cancer (373). It is also important to not that these women has low intake of fruits and vegetables. Most people are not aware of the carcinogen when they are grilling the meat. But let’s face it, grilled meat taste good and people should not give up on their grass fed steak or burgers from the grill. There are couple ways to grill safely and reducing carcinogen. 1. Marinating meats for at least several hours that contains herb and spices can dramatically reduce HCA. Herbs/spices is highly potent antioxidant that helps prevent HCA formation. 2. Pre-cook the meat in either the oven or microwave and finish it on the grill to decrease the amount of the carcinogen. 3. Pick leaner cuts like skinless chicken, lean beef or pork; it decreases the fat from dripping down on the open flame. It also important to remember that well-done meat has a higher concentration of carcinogen. Medium-rare, or medium cook is healthier choice than well done. These tips to reduce and prevent carcinogen is a safe way to consume grilled meat, but what about restaurants that serves grilled meats? Unfortunately, the meat holds carcinogens. Study shows restaurant meat such as burgers, ribs, and chicken carry substantial amounts of carcinogen. Few years ago, KFC calls their new Grilled Chicken â€Å"the better-for-you chicken for health- conscious customers.† But a PCRM a test shows the grilled chicken contains a high level of carcinogen (Sullivan 12). Consumers eating grilled chicken from popular restaurant chains are exposed to substantial level of carcinogen. A study published in Nutrition and Cancers show that an independent laboratory examined one hundred samples from seven popular restaurants, and Phip, a carcinogen, was found in all the samples (33). These findings clearly show that eating grill chicken can potentially cause cancer. Consumers deserve to know what they’re eating is just as worse as a greasy high-fat fried chicken. It misleads consumers to think grilled chicken is healthy diet but in actuality a grilled chicken salad can increase the risk of breast cancer, prostate cancer, and other dangerous health disease. If that the case, shouldn’t the government or chain restaurant provide warning labels on their product? Since Tobacco Company labels their pack with a warning that cigarette causes cancer; restauran ts serving cancer-causing meat should do the same. When parents cook chicken for their children, they try to be health conscious. If people knew there were high levels of carcinogens in their grilled chicken, they may not choose it as a healthy alternative. Meat is part of American culture; Western men often forge a strong link between eating meat and masculinity. Eating too much meat is a common problem in American Society. I believe most Americans don’t realize that they’re eating too much meat. When comparing the size of the burger we’re eating today to the past decades, our burger has gotten bigger. Bacon is a big part of American culture today. It brings child-hood memories of how mothers cooked bacon for their children. It is also a common breakfast food and is often associated with family gatherings. But, eating bacon every single day of your life has life threatening repercussion to your health. Most processed meat like bacon or hot dogs contains sodium nitrate. Sodium nitrate is a food additive used in m any processed meats. It increases shelf life, gives any meat a fresh appearance, improves the smoky flavors of bacon, and slows the rate of the foul smell, and reduces bacteria (Kortboyer 5). It seems sodium nitrate is a great additive but it is widely regarded as a toxic ingredient. It is a highly carcinogenic chemical and once it enters the human digestive system; it release toxin to a number of internal organs including liver and pancreas. USDA tried to ban sodium nitrate in the 1970’s but was vetoed by food manufacturers who complained that they are trying to ban bacon from America and insisted the additive was safe. The sodium nitrate is found in almost every meat package. It’s listed right on processed meat products like bacon, turkey, hot dogs, and meats in canned soups. If it’s so dangerous, why does food manufactures use it? It sells more meat products because it makes the meat appear fresh and vibrant. Consumers are often influenced by the appearance of the meat, and sadly they will buy meat that looks fresh because of the additives, but in reality, the meat could be months old. A proven strategy to help combat sodium nitrates is to consume large doses of vitamin C and E before your meal. Another safe alternative is purchasing nitrite-free meat to reduce the exposure to sodium nitrate. But, meat without nitrates is prone to spoilage. I believe meat industry uses the saturated fat argument to distract consumers from real issues like cancer. Fruits with high saturated fat like coconut juice wont increase a person risk of cancer to jump up 50%. The real issue is what’s added to the meat during processing and packaging. While eating too much meat can be dangerous, the solution is to consume less. Meat is rich in protein and the body needs protein to maintain cellular tissue. Reducing meat intake benefits the bones. According to Dr. Campbell of Cornell University, animal sourced proteins extract more calcium from the bones, causing the bone to weaken (par. 4). Another good benefit of cutting back on meat is it that makes the consumer eat more nutritious foods. A study from American Journal of Clinical Nutrition reported that participants who were served a meal with less meat ate more vegetables (Rolls 916). Eating small portions of good quality meat can help curb meat cravings and will not jeopardize the health. Many health education websites like Meatless Mondays offer idea of cutting back on meat consumptions. Another healthy alternative is replacing meat with non-meat sources of protein. Small red beans, black beans, legumes, dairy products are all good source of protein. While fish and seafood are technically meats, they do not carry the same risks as red meat, chicken, and pork because they contain low saturated fat and cholesterol. Non-meat protein not only has low saturated fat and cholesterol, they contain healthy fats, vitamins and minerals the body needs. Besides, the average person only needs about eight grams of protein per 20 lbs of body weight. Make no mistake, Americans love eating meats. Meat is essential part of a healthy diet, but over consumption of meat will kill you. America spends hundred of billion dollars on meat and it’s no wonder why cancer is epidemic in United States. Meat is considered a luxury in other country’s, but meat in America is readily available anywhere and consumers need to learn self-restraint. Meat like hot dogs and bacon is part of American culture, but consumers need to understand that meat industry’s uses dangerous additives like sodium nitrate and eating it for a long period of time will have repercussion to your health. Strong evidence claims that not only the harmful sodium nitrate harms the body, but also eating meat in general will damage the body. There are other healthy options like non-meat protein. But the solution to the problem is consumers need to be aware of what they’re eating and learn self-restraint.

Proposal for the Formal Analytical Report Essay

Proposal for the Formal Analytical Report - Essay Example cked it can and will grow into a situation that can threaten the abilities of local firms and banks to make a profit due to the decreased trust with which they view the money that comes to their hands on a daily basis. Accordingly, this proposal will work to outline the ways in which banks as well as other firms can institute a series of practices and procedures which can help ebb the tide of counterfeiting as it is currently being experienced in and around the area of Penn State University. The study will have the compound effect of being able to provide local business and banking with appropriate measures which can be implemented to protect against such fraud/counterfeiting, as well as providing a list of specific criterion which should be followed in order to minimize the occurrence an effects of such actions. Likewise, I will offer my plans for developing possible solutions to this problem, discuss my qualifications for conducting the research, and will provide a schedule on whic h I will base my research activities. During the past month and a half there has been a rapid uptick in the number of fake bills being passed in and around Penn State University. This has been occurring at a variety of locations that do not seem to be related other than that are all places of business that handle cash on a daily basis. As such, the issue bears a tangential relation to business and economics due to the fact that retail establishments and individuals are required by law to remit counterfeit money to the requisite authorities without any reimbursement for the face value of the counterfeit bill they obtained as a result of legitimate service, good or other business activity. In this way, the economic loss forms a type of double loss that must be absorbed by the business entity in question. Likewise, although the economic impact of recent rise in counterfeit bills will not have the effect of crippling the local economy, the fact of the matter is that necessarily

Music Essay Example | Topics and Well Written Essays - 250 words - 2

Music - Essay Example Mozart’s ability to deviate from this provided the listener a welcome sense of surprise and emotions of the unexpected when listening to his works. All of these factors helped to add to the new and fresh flavor that Mozart’s music brought to his contemporary audience. Likewise, in keeping with his ability to bend and/or break the rules of music, Mozart combined many different styles of music into his pieces, drawing from the breadth and range of contemporary and historical works to augment his ideas. Sonatas generally begin with an introduction. This is shortly followed by an exposition that explores a series of themes. Following this is the development of harmony and texture of the exposition. After a sometimes lengthy development, the piece refers back to a recapitulation of the original exposition. Afterwards the sonata is oftentimes concluded by a coda. Beethoven’s third piano concerto is interesting in the fact that it also broke many of the musical norms that existed at his time. What is of special interest about this piece in particular is the range and modality of the minor keys that are exhibited therein. For instance, the first movement of the piece begins in c minor, the second movement progresses to E major, and the third is in Eb major. What is unique about this is the fact that it is yet another example of how Beethoven broke the â€Å"rules† of composition and music as they existed in the 18th century. Instead of adhering to the rigid structure that defined the concerto, Mozart was able to break out from this and develop upon ideas that had not been previously explored. Although to us, his music is nothing new, to the audiences of that time, the piece was pushing the boundaries of convention. Likewise, as a direct result of his practices, Beethoven helped to shift the dynamic of how music was played and composed by his contemporaries as

Physical security and risk assessment of the alfred p.murrah building Term Paper

Physical security and risk assessment of the alfred p.murrah building - Term Paper Example A commission was formed to deal with rectifications of the existing principles that had been used to direct the construction of the Murray building. It was found that use of beam columns provided the highest degree of vulnerability in the event of explosion attacks thus the propping up of three edge bond with all having completely diverse technique. First there was the pre-Northridge moment-resisting bond was looked into. This majorly looked at three distinct areas that might create points of weakness. These are the preliminary error extent, beam susceptibility to succumb to pressure and finally the fracture strength that the fused parts contained was put into perspective. Second model put into question the independent manner of each element then later on putting together these elements to have them form one strong connection. These elements were the T-stub, panel zone and the shear tab. Those already built buildings that were constructed by method of riveting the joints, it was deci ded that an alternative better method be used. This method had to withstand earthquakes and the uneven constricting and none rigid nature in the joint section as well as the caternary action. The pre-Northridge moment-resisting frames degree of success was gauged by mean-centered deterministic technique as well as the likelihood technique according to Goldstein (2010). First a resolving reviewing of frames with complete and incomplete force wielded T-stub joint was put to test having in mind three beam spans from both bearings. Buildings that were initially built and had unsupported concrete mixture as well as unsupported brickwork infill plates were looked into. To achieve the need for comparative simple method for the preliminary vulnerability assessment, an energy-oriented nonlinear fixed pushdown analysis method was developed. This method offers a different procedure of

'Team-work forces employees to internalise managerial controls' Essay

'Team-work forces employees to internalise managerial controls'. Critically analyse this statement - Essay Example A synonym often used for management control is internal control.† (Havens, 1) The manager is the one that is normally in charge of this work. As he monitors the activities, he is able to make changes or corrections wherever he sees it necessary. This work of control helps the company know how well they are performing in connection with the goals of the company. Control helps the organization to adjust to the change of environment, reduce the build-up of error, cope with the complexities of the organization, and lastly to reduce the costs. In order for control to be successful, certain steps have to be followed. Standards have to be established, performance of the workers should then be measured, then a comparison between performance and standards should be done, and lastly, the manager should determine if there is need for modification of behaviour. The scope of the control involves a variety of areas. There is the control over the organizational policies; most companies will t estify that this is done through their policy manuals. Then there is control over the organization or the company, and this is done through the chart or manual of the company. Then there is control over the employees, this is because the basic definition of management is getting the work done through the people that are working for the company. There is also control over the income or salaries of the employees; this is done through the personnel department. There is also control over the costs, this work is done through the cost accountant, it is this individual who sets the cost for the materials and labour, and he does this by comparing it with the standard costs. There is also control over methods; this is done by holding a periodical inspection of the work of each department. Then there is control over capital spending, this is done through grading different projects and determining where the capital should be spent. There is also control over the production, it is in this area that effort is exerted to make simple and explain the line of products. There is also control over research and since this work is technical in its essence, no direct control is given to it. There is also control over external relations; this work is done through the public relations department. And lastly, there is overall control, this is done through a master plan, all the departments are obliged to participate in this overall procedure. As the years have gone by, management control strategies have also improved. â€Å"Organizations often use standardized documents to ensure complete and consistent information is gathered. Documents include titles and dates to detect different versions of the document. Computers have revolutionized administrative controls through use of integrated management information systems, project management software, human resource information systems, office automation software, etc. Organizations typically require a wide range of reports, e.g., financia l reports, status reports, project reports, etc. to monitor what's being done, by when and how.† (Mcnamara, 1) This and many other technological improvements that have come due to the growth of technology have helped modify and make better the management control system. And hence, it has proven to be a very effective and reliable system, one that is able to ensure that all the goals of the organization are met in a short period of time. Unlike the previous years where the progress of organizational goals was very slow. This

Strategic management of Tesco Essay Example | Topics and Well Written Essays - 4750 words

Strategic management of Tesco - Essay Example Inbound logistics include the receiving, warehousing, and inventory control of input materials. Superior supply chain management has always been Tesco's core strength. Stockholding and distribution costs were minimized by constantly replenishing stocks. The new Tesco stores were built so as to facilitate reconfiguration (for e.g. walls in the warehousing area could dismantled to make for additional selling space) and minimum warehousing space. Operations are the value-creating activities that transform the inputs into the final product. Outbound logistics are the activities required to get the finished product to the customer, including warehousing, order fulfilments, etc. Marketing & Sales are those activities associated with getting buyers to purchase the product, including channel selection, advertising, pricing, etc. Service activities are those that maintain and enhance the product's value including customer support, repair services, etc. The elements of the value chain describe d here have been dealt with in the earlier discussion. 1.2. Antecedents: The first three letters 'Tes' that form the name Tesco come from the founder Jack Cohen's first tea supplier, T. E. Stockwell and the 'co' from his surname - supply chain management has always been prominent in the company's scheme of things. ... They were; direct delivery of the supplier to the retail store; centralised distribution system for ambient goods to be supplied to regional centres, which began in the 1970s but continued to evolve over the years; a composite distribution system developed in 1989 and vertical collaboration in the supply chain to achieve better operational efficiencies. The 'reconfiguration of distribution and operational strategies' helped the company to achieve sustainable competitive advantage. The company's fortunes changed dramatically during the 1992-2002 decade. The top six retailers in the UK up to 2002 were Tesco, Sainsbury's, Gateway (now Somerfield), Argyll (now Safeway), Asda (acquired by Wal-Mart) and Kwik Save. Tesco was far ahead of its competitors in 2002 with sales worth ' 15.6 billion - her nearest rival Sainsbury's had sales of ' 6.4 billion. In 2002 W. M. Morrison arrived as a new entrant to the top six claiming a place above Safeway with sales of ' 3 billion in that year and in the process dislodging Kwik Save. 1.3. Strategic challenges: The strategic issues that the food retailing industry faced in the last decade of the twentieth century were challenging. As all of them offered - more or less - the same goods it was difficult to create a sustainable competitive advantage over an extended period. The differentiator was to be service and to beat competition businesses had to constantly evolve a process of innovation in their service offering. One of the consequences of this evolving process of innovation was to diversify product offerings that made food retailers move into non-food businesses like clothing, electrical goods, petrol, financial products and insurance apart from

Pick a brand, especially which has recently been in a challenge to Essay

Pick a brand, especially which has recently been in a challenge to promote its brand in an international level due to its newnes - Essay Example The company entered smart phone market with Galaxy S (sub brand of Galaxy) to compete with market leaders, such as Apple. The company within next two years slowly expanded the product portfolio under Galaxy brand name. Product portfolio of Samsung Galaxy brand can be described in the following manner. Galaxy S Galaxy S 2 & S 3 Galaxy Note Galaxy Tab Galaxy Ace Galaxy Nexus Galaxy Tab Samsung Galaxy S series is complemented with Android operating system. In the initial phase the company implemented latest hardware technology to improve performance of the phone. The company promoted the product with triplet unique selling proposition: Multimedia phone with latest application Slim and trendy look (thickness of 9.91mm) Unique design with feeling of human touch Branding Assessment Consumer’s perception about the brand In recent years Samsung Galaxy shows strong brand association among customers. Customers believe the Galaxy brand has revamped the traditional image of Samsung by imp lementing unique design and technical application in the brand. Customers prefer to work on wide touch screen of Galaxy phones. Corporate Decisions The company has increased product line periodically after the first launch of Galaxy phone. The company takes help of above the line promotion to promote the brand. In the press release Galaxy brand emphasizes on product specification to attract customers. Corporate Activities Management of the company has taken decision to push the brand further and introduced low priced smart phones in the developing countries. (Source: Author’s Creation) Steps Undertaken by Management In the initial stage many critics pointed out that Galaxy would not be successful venture in a market dominated by Apple. Customers criticized Galaxy phones due to their caught in between nature (First model of Galaxy S was somewhere between tablet and smart phone due to its absurd size). Management has taken to steps to modify the phone by increasing screen size and application in their Galaxy S2 model. In the smart phone segment Apple was the leader and Samsung classified as new player in the segment. Customers accustomed with smart phone usage has raised question over display of the phone and rejected it. Management took the rejection as challenge and changed their research and development model to overcome initial problems. People have rejected initial models of Galaxy due to its unstable quad-core processor. Quad core processor of Galaxy was working slowly in comparison to Apple’s iPhone. The company has increased processor speed by increasing Ram memory in their next models. No one can deny that initial models of Galaxy smart phones were associated with cheap and plastic look and that is the main reason why people rejected initial models. The company is still working on that issue and with their all new metallic Galaxy S III they have somewhat sorted out the problem. Research & development team has designed new models with polyc arbonate material to enhance the look of the product. iPhone users criticized Galaxy smart phone due to poor wireless connectivity and slow media file sharing while Galaxy has answered back critics with their modified models. In the initial stage people were confused about applicability of Samsung Galaxy smart phone, and the company has not tried sufficiently to clear out confusion in the mind of customers. Brand image of Apple as smart phone maker was already established when Samsung

Accounting Information Is Produced Only For Its User Essay - 1

Accounting Information Is Produced Only For Its User - Essay Example Managerial accounting is the division of accounting contemplation and study that deals with presenting knowledge that helps decision makers to lead to some conclusion within the organisation, correlated to the consumption of goods and utilization of enterprise favourable possibilities.It ought to be highlighted that the precincts of managerial accounting are not fixed. Managerial accounting, in general with financial accounting has an attention on the enterprise and its actions. It varies from financial accounting only in terms of verdict makers whose decision criteria are usually changed from those offered by financial accounting. Additionally, several decision models that have developed for use by organisation and in support of which accountants deliver the essential accounting information inputs have been developed under this regulation of professional economics and professional business. (Hussey, 1999, pp 45-46) These decision representations are commonly expressed as component o f managerial accounting as it is obligatory to be aware of organisation resolution models in order to provide information that is appropriate for the decision.At last, it is becoming extensively accepted that business institutes manage by the synchronised hard work of individuals. Therefore, achievement of majority of management judgments centres on fascinating the human beings concerned to perform their tasks in a way most dependable with the intention of the result. The learning of the relations of people working in the enterprise has for a short time been imperative for the creation of management accounting structure. From the time when the tools for such types of study have been introduced in the behavioural sciences, the accounting discipline has eternally wrung the behavioural sciences as a basis for enhanced study and training. Long-run Management Decisions and Related Accounting Information Setting the long-term income target, the long-run attainment of the activity depends upon the management's capability to recognize and put into practice the most capable programs, product lines and schemes within the organisation's abilities and its ecological and money-capital restrictions. The initial need to accomplishment is dynamic searching of possibilities, either to offer latest and improved services or goods or to build up recent and enhanced means of manufacturing. The previous necessitate contribution, at least at some nominal stage, in research into current advertise and user predilection, together with product advancement research. The later requires minimum association with business engineering plus behavioural, managerial, and institutional examination. These all are basically knowledge-getting actions put in by experts excluding accountants. The involvement of accountants move towards into participates in another important key to long-run achievement of the enterprise -the picking of the most competent set from amongst the well-known substitutes. Capital-Budgeting Decisions: The critical aspect of long-run substitutes is that they generally entail substantial preliminary expenses of the enterprise's partial money resources for functioning. Introductory outlays comprise costs for such stuff like long-standing assets to be employed in the program, official fees, and extra expenses of organisational and developmental exploration. More than numerous upcoming periods, allied supplementary expenditures are requisite to construct benefits in the form of ready money or cut down overall outlays than the

Personal Statement Essay Example for Free

Personal Statement Essay I was asked to winter formal my freshman year of high school by the Air Force JROTC commander who just happened to be a senior. Having the head-person in charge even talk to me at all was a big deal back then. I still don’t know how it happened, but with a bit of dumb luck and a lot of late nights out, we started dating. Danail and I were on top of the world. There was nothing we couldn’t accomplish if we set our minds to it, and so we did. We were always out on adventures. You could catch us hiking, backpacking, or just hanging out with friends, but we always had huge smiles on our faces. Slowly getting to know each other better, and planning our futures together, one important detail I found out is that during her sophomore year of high school she was diagnosed with ovarian cancer. She was in remission, but at the expense of having to endure extensive treatments of chemotherapy and radiation. Halfway through my sophomore year (we were still dating) she was re-diagnosed with malignant tumors in her abdomen. She went through several hospitals and even more treatment plans, keeping her optimism high and still living to love life. Fast forward to this last summer when at 2am on June 12th, 2012 at the Cancer Treatment Center of America in Arizona, our last hope, Danail Lynn Frey took her last breath. She meant more to me than I could ever comprehend at the time, and my life was suddenly derailed in an instant. Immediately after Danail passed away, I felt abandoned and without purpose. I had shaped my life around this one individual and for the first time in my life, I didn’t know what I wanted. Danail was a nursing student at ASU, and we had always planned on me becoming a doctor, and then us joining an organization that benefits third world countries. Having to change my original plans of becoming a neurosurgeon to shape my future with someone else was definitely not an easy decision. Now I didn’t know what to do, and I had to get out. With that being the first summer that I wasn’t packed full of already scheduled activities, I ended up learning how to scuba dive and I went on a trip to San Carlos, Mexico. This trip was just the chance I needed to get out of the painfully familiar places at home and really let me think about what I was going to do. I realized that I had to regain a sense of self and maybe even some independence. Having witnessed first-hand Danail’s amazing oncology team provide for her the care she most certainly deserved, I was able to better fully realize that I knew being in healthcare, more specifically being a physician, was still in store for my future. On top of that, being in the Civil Air Patrol’s emergency services team and already having a background in search and rescue attending the National Emergency Services Academy in Indiana, I decided to combine the two. This thought process started a new personal track revolving around my future that ignited a new fire and passion having been able to better understand the realities of medicine. With that combination, my new focus all geared toward bettering our current healthcare system and looking into international rescue and relief with organizations like the WHO. All of these events helped shape what I want to be, and ultimately, at the end of the day, I know I will realistically change my mind again. Currently here is where I am at. I know it may sound eager, unrealistic, and possibly even pretentious to say this with the only one-specialty or track that doctors are supposed to choose, but maybe eventually not. I would like to practice in multiple fields that I believe are all connected to make the ultimate healer. I have interned as an ophthalmic technician learning about eyes and optics, which has really intrigued me. However, I have also always been fascinated by human behavior and the inner workings of the mind and plan to potentially major in neuroscience. Because of all the second-hand chemo and radiation tragic memories that I experienced, I want to bring alternative cures to cancer into tested clinical environments studying oncology. On top of that, I will always be in the rescue settings. So, trauma and world health medicine are also on my mind. I want to always build upon my education and health experience to incorporate that knowledge into a practice of its own. If Danail taught me anything, it would have been how to love, and that if I set my mind to something, especially as important as medicine, I need to remain true to my goals and use her as my inspiration to achieve them.

Equity and trusts problem question answers

Equity and trusts problem question answers Equity and trusts problem question (1500 words) This scenario relates to the purported creation of a trust. We are told that Michael has said to his daughter that â€Å"I promise to transfer to you within the year certain property†. The first issue to determine is whether this is sufficient to create a trust. One of the principal requirements for the successful establishment of a trust is certainty, and in this instance, certainty of intention is relevant. Knight v Knight (1840) established that the â€Å"three certainties† must be present; certainty of intention, of subject matter, and of object. Also of relevance here is the equitable maxim that â€Å"equity look to intent, not form†. This means that it is not necessary for the declaration explicitly to include reference to the word â€Å"trust†. The fact that Michael does not refer to a â€Å"trust† does not, therefore, defeat the attempt to establish a trust. By way of example, in Paul v Constance (1977) the words â€Å"the money is as much yours as mine† in reference to deposits in a bank account were sufficient to create a trust. There is no requirement that the declaration be in writing either, unless the trust property is land. The second â€Å"certainty† that is required is certainty of subject matter. What is the trust property? In this instance, Michael has sought to create a trust over â€Å"certain property†. This will fail for evidential uncertainty; there is no clear specification of what the trust property is. Lord Hailsham indicated in his judgment in IRC v McMullen (1981) that the courts are generally reluctant to invalidate a trust for uncertainty of subject matter and will, where possible, apply a reasonable construction to the wording of the trust in order to make them valid. In this instance, however, there is no reasonable construction that could make this vague declaration sufficiently certain. Michael goes on, however, to specify this property as being his Cartier watch, his shares in ABC plc, the legacy he expected to receive from his uncle’s will, and Tranquil View, a freehold house. This, then, will meet the evidential certainty criteria. The next issue to consider is who the trustee is over each of the trust properties. Michael’s watch is a chattel. A trust only becomes fully constituted once the property is in the hands of the person properly bound to be the trustee. In this instance, the bank is holding his watch. The bank, then, becomes the trustee as soon as the declaration is made. In Milroy v Lord (1862), Turner LJ set out his famous three modes of making a gift; an outright transfer of the legal title to the property, a transfer of legal title of the property to a trustee to hold on trust, and a self-declaration of trust. As we have seen, Michael has transferred, by his declaration, the legal title to the watch to the bank. There is no delivery requirement as it is already in the bank’s possession. In relation to Michael’s shares in the public company, the Re Rose (1952) case is relevant. Another equitable maxim is that equity will not assist a volunteer, meaning that in order successfully to create the trust, Michael must have done everything possible to transfer the legal title to the trust property. In Re Rose, the Court of Appeal upheld a trust where the donor had done everything he was obliged to do to make the trust valid. In relation to the shares, Michael will have to execute a stock transfer form in order to create the trust. This principle was extended by Pennington v Waine (2002), although this still required the execution of a stock transfer form. Michael has also sought to create a trust over future property, his expected legacy from his uncle. This is a mere â€Å"expectancy† rather than a trust. Equity will only enforce this as a trust if some consideration was given for it, which does not appear to have been the case in this instance. It is a gratuitous assignment and is not therefore legally enforceable. Tailby v Official Receiver (1888) is authority for equity enforcing an imperfect transaction where consideration was given. In relation to the freehold house, a trust over real property can only be fully created in writing (unlike trusts over personalty). There will not be a properly constituted trust, then, over the property. Michael has also verbally promised to his mistress that she will have the freehold house. This is a case of donationes mortis cause, or deathbed gifts, which are made inter vivos. What distinguishes this from a deathbed gift, however, is that it is not conditional upon Michael’s death, as he says â€Å"whether I die or not†. Cain v Moon (1869) is authority for the fact that deathbed gifts must be in contemplation of death. He also gives his mistress the keys to the safe which contain the title deeds, and thus he has delivered to her the legal title, in essence. This is sufficient to create the trust although as mentioned this is not a donationes mortis causa. We come to Michael’s will which was validly created, and which takes effect upon his death. The  £200,000 trust to create a sports ground for the employees will be successful as it is sufficiently certain as to the trust objects (i.e. the beneficiaries). This is a trust for a purpose, and pure purpose trusts will be invalid, however. Equity will not recognise a trust to carry out a purpose as the benefits of carrying out a purpose cannot be localised to specific individuals (see Morice v Bishop of Durham (1804)). The trust for the purpose of erecting and maintaining a monument will be invalid following Re Endacott (1960) in which a gift of some  £20,000 was made â€Å"for the purpose of providing some useful memorial to myself†. This was invalid. The trust for the purpose of looking after his pet tortoise will be valid as an exception to the no purpose rule, following Pettingall v Pettingall (1842), in which a trust was valid for the purpose of looking after a horse . The gift for the purpose of educating his children is obviously no longer relevant so the trust property will revert to Michael’s estate. Finally, he leaves a legacy for the purpose of building a new clubhouse. Gifts to unincorporated associations were discussed in Conservative and Unionist Central Office v Burrell (1982), and the lacrosse club meets the criteria for an unincorporated association. Once the association is dissolved, the property which is held by the members of the association is not bona vacantia but there is no resulting trust because the property was held under a bare trust. The members can therefore distribute the property among themselves as they see fit. Precatory words are words of prayer or request in wills. The gift of Michael’s jewellery to Nileema is an example of this, and the case law suggests that these words are sufficient to create a trust, although in Lamb v Eames (1871) the Court of Appeal did not allow similar words to create a trust. The gift of the majority of his model soldiers may fail for conceptual uncertainty of subject matter following Palmer v Simmonds (1854). The cy pres doctrine preserves charitable trusts from failure, and strives to make the trust â€Å"as near as possible†. It is likely that the gift to the museum which has closed will be transferred to the Museum of Childhood which now holds the collection. The fund for charitable or benevolent works is a general charitable intention, following Buckley J’s analysis in Re Lysaght (1966). This is wholly charitable and will be valid under the provisions of the Charities Act 2006. The gift to his trustees is a power rather than a trust and will be valid following Re Douglas (1887). The gift of half his shares in ABC plc will be valid, as it is sufficiently certain to determine the property following Hunter v Moss (1994) provided it can be discerned which shares Michael was referring to. BIBLIOGRAPHY Statutes Charities Act 2006 Cases Cain v Moon [1896] 2 QB 283 Conservative and Unionist Central Office v Burrell [1982] 2 All ER 1 Hunter v Moss [1994] 3 All ER 215 IRC v McMullen [1981] AC 1 Knight v Knight (1840) 3 Beav 148 Lambe v Eames (1871) 6 Ch App 597 Milroy v Lord (1862) 4 De GF J 264 Morice v Bishop of Durham (1805) 10 Ves 522 Palmer v Simmonds (1854) 2 Drew 221 Paul v Constance [1977] 1 All ER 195 Pennington v Waine [2002] EWCA Civ 227 Pettingall v Pettingall (1842) 11 LJ Ch 176 Re Douglas (1887) 35 Ch D 472 Re Endacott [1960] Ch 232 Re Lysaght[1966] Ch 191 Re Rose [1952] Ch 499 Tailby v Official Receiver (1888) 13 App Cas 523 Secondary sources Martin, J.E. (2001) Modern Equity, 16th Edition (London: Sweet Maxwell) Pearce, R. and Stevens, J. (2006) The Law of Trusts and Equitable Obligations, 4th Edition (Oxford: OUP) Penner, J.E. (2004) The Law of Trusts, 4th Edition (London: LexisNexis)

The Moral Degeneration of Broadcast Media Essay -- Argumentative Persu

  Ã‚  Ã‚   As our technologies advance and our collective morality decreases, the American people are faced with a dilemma which impacts greatly the foundation of our society. What is acceptable in the media? Broadcast media is the most widespread, effective, accessible means of conveying information in the world today. With 98% of American homes having a television set, and 2/3 of those homes receiving cable, TV and movies are the most pervasive means of corruption yet known to our society. So readily available, one does not even have to leave his/her home to be affected by it. Even a child, not yet able to read, can access and be affected by broadcast media. The indecency and violence on television, coupled with the pornography, indecency, obscenity, and violence in movies, have a staggering effect on the moral state of our society. In return, the collective moral state of our society, and what is deemed acceptable by the majority, allows television and movies to contain such abhorrent and vulgar materials. The result is a downward spiral of entertainment feeding off of a dwindling moral state while at the same time promoting its degeneration.    HOW MUCH IS DUE TO BROADCAST MEDIA?      Ã‚  Ã‚  Ã‚   The broadcast media, through television and movies, is guilty of promoting an immoral society. Everyone who watches television and movies are effected and influenced by what is seen in them. Children learn that those ways are acceptable. Eventually after so much exposure, which causes desensitization to immoral ways, adults who at first tolerate them begin to accept them as well. Studies on both children and adults have shown them to have more violent tendencies after being exposed to violence in movies and on TV. As for indecenc... ... can succeed in regaining, rebuilding it's collapsing moral state.    Works Cited Hundt, Reed.   "Television, Kids, Indecency, Violence, and the Public Interest" Speech given at Duke University School of Law.   9 Feb, 1996.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     http://www.netreach.net/~kaufman/Hundt.FCC.kids.html Kaufman, Ron. "How Television Images Affect Children"   http://www.netreach.net/~kaufman/children.html Marks, Alexandra.   "Washington Turns Up the Debate on T.V. Violence."   Christian Science Monitor.   14 July, 1995. Weinraub, Bernard.   "Los Angeles Bishop Asks for Film Guidelines."   The New York Times. 1 Oct. 1992.        Ã‚  Ã‚  Ã‚  Ã‚   (Web Pages without author, cited by number) 1.   "Freedom of Expression"   http://www.aclu.org/library/pbp14.html 2. "Definitions of Pornography, Obscenity, and Indecency"   http://pw2.netcom.com/~mimnyc/obscporn.html

Verbal Reaction Times Experiment Essay -- Stroop 1935 experiment

This report aimed to replicate Stroop's (1935) experiment. Using the repeated measures design and a sample of 20 students, differences in verbal reaction times on two tests were observed. The one-tailed hypothesis predicted that it would take longer to say words in the Cc, this is the conflicting condition where the colour of the word differs from the colour that the word describes. It was found that, using the t-test for related data, this hypothesis could be accepted as the obtained value was much greater then the critical value. It can therefore be concluded that visual interference does affect people's verbal reactions. Introduction In 1935 John Ridley Stroop published his Ph.D. thesis entitled 'Studies of Interference in Serial Verbal Reactions' - the findings of which became known as 'the Stroop Effect'. Stroop mentioned many studies in his work but the two that are most relevant for this report are Brown (1915) and Telford (1930), they conducted very similar investigations into colour associations and colour recognition patterns respectively. This area of research is known as controlled and automatic processing, it involves studies into how humans cope with divided attention such as multi-tasking. This could be anything from the simple dishwashing and listening to music simultaneously, to complex shadowing of continuous prose presented in one ear, whilst also typing up a separate prose presented to the other ear via headphones (Shaffer 1975). With their two-process theory, Shiffrin and Schneider (1977) make useful distinctions between controlled and automatic processing. They are as follows: controlled processing... ...1930) 'Differences in responses to colours and their names.' J. Genet. Psychol. An Experiment on the Stroop effect and hearing, http://www.ul.ie/~cscw/mikael/stroop.html British Psychological Society Code of Conduct for Psychologists, http://trapdoor.glos.ac.uk/ess/soss/ethics/appendix4.htm Cognitive Psychology, Wadsworth CogLab online laboratory, http://coglab.wadsworth.com/experiments/Stroop/ Neuropsychological Model of the Stroop Effect, http://www.uwm.edu/~neuropsy/Strpmast.html Neuroscience for Kids - The Stroop Effect, http://faculty.washington.edu/chudler/words.html Parametric Assumptions, http://www.sgcorp.com/normality_tests.htm The Stroop Effect - Attention and Memory, http://www.cgl.uwaterloo.ca/~bgbauer/chapters/stroop.html The t-test, http://trochim.human.edu/kb/stat_t.htm

Hamlet Essay -- essays research papers

The Revenge of Prince Hamlet   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare’s, Hamlet, is a wonderfully written play that has many tangled webs of lies, betrayal, and revenge. The play starts off with the death of Hamlets father, the king. One night Hamlet sees the ghost of his dead father. The ghost speaks to Hamlet and tells him that he was killed by Claudius. Claudius, who is Hamlets uncle, has recently become the new king and as well married Hamlets fathers wife, Gertrude. Prince Hamlet devotes himself to avenging his fathers death, but because he is contemplative and thoughtful by nature, his heart is not fully in the deed, and he delays, entering himself into a deep depression and strong apparent madness. Hamlets quest for revenge leads him on a long journey of deception and eventually his own death.   Ã‚  Ã‚  Ã‚  Ã‚  Hamlet himself feels that he is slacking on his vengeance. He explains that â€Å"...all occasions do inform against [him] and spur [his] dull revenge.† (Act IV, Scene iii) There are many points in the book were Hamlet gets upset at himself because he isn’t applying himself to his quest for revenge. Hamlet must do what his father told him to do. His father says that if Hamlet ever loved him, he will â€Å"Revenge his foul and most unnatural murder.† (Scene I, Act v) He considers himself weak and says â€Å"My fathers brother, but no more like my father/ than I do Hercules.† (Act I. Scene ii)   Ã‚  Ã‚  Ã‚  Ã‚  Eventually...

I deserve to win Essay

I deserve to win this scholarship because I am a hard worker, I am determined, and I have the ability to follow through with the education needed to achieve the goals in my life. I am a straight A student and always looking for a challenge. I am passionate, driven, and have very high expectations. Because of these qualities, I have always put my studies over everything else. I have faith and believe in myself that I will follow through and obtain the quality education that I am striving for. With the strive, determination, and organization I possess, I have already taken and will take some online and college level classes. Since I have taken college classes already, I know what is ahead and I am prepared for the kinds of classes I will be taking. This gives me a better chance of completing my education without giving up. All of these characteristics make me an excellent candidate for this scholarship. I deserve to win this scholarship because I am a hard worker, I am determined, and I have the ability to follow through with the education needed to achieve the goals in my life. I am a straight A student and always looking for a challenge. I am passionate, driven, and have very high expectations. Because of these qualities, I have always put my studies over everything else. I have faith and believe in myself that I will follow through and obtain the quality education that I am striving for. With the strive, determination, and organization I possess, I have already taken and will take some online and college level classes. Since I have taken college classes already, I know what is ahead and I am prepared for the kinds of classes I will be taking. This gives me a better chance of completing my education without giving up. All of these characteristics make me an excellent candidate for this scholarship. I deserve to win this scholarship because I am a hard worker, I am determined, and I have the ability to follow through with the education needed to achieve the goals in my life. I am a straight A student and always looking for a challenge. I am passionate, driven, and have very high expectations. Because of these qualities, I have always put my studies over everything else. I have faith and believe in myself that I will follow through and obtain the quality education that I am striving for. With the strive, determination, and organization I possess, I have already taken and will take some online and college level classes. Since I have taken college classes already, I know what is ahead and I am prepared for the kinds of classes I will be taking. This gives me a better chance of completing my education without giving up. All of these characteristics make me an excellent candidate for this scholarship.I deserve to win this scholarship because I am a hard worker, I am determined, and I have the ability to follow through with the education needed to achieve the goals in my life. I am a straight A student and always looking for a challenge. I am passionate, driven, and have very high expectations. Because of these qualities, I have always put my studies over everything else. I have faith and believe in myself that I will follow through and obtain the quality education that I am striving for. With the strive, determination, and organization I possess, I have already taken and will take some online and college level classes. Since I have taken college classes already, I know what is ahead and I am prepared for the kinds of classes I will be taking. This gives me a better chance of completing my education without giving up. All of these characteristics make me an excellent candidate for this scholarship.

Amerindian Legacies in the Caribbean

Topic: â€Å"The Amerindians have left a legacy that forms part of the Caribbean Civilization. † Discuss. The Amerindians have left a legacy that forms part of the Caribbean Civilization. The Amerindians were two groups of people having completely different personalities. One group was the Arawaks or Taino which occupied the Greater Antilles and the other was the Caribs or Kalinago which occupied the Lesser Antilles. The Arawaks were a very peaceful group of people; slim and short, but firmly built. The Caribs on the other hand were very aggressive people and were taller and had a bigger built han the Arawaks.The Caribs were also cannibals and some people assume that is why they were bigger than the Arawaks. Despite their differences in personalities, they had a similar way of living. They were both excellent fishermen, craftsmen, farmers, handymen and doctors. Since they were naturalists and believed in the environment, they made use of the natural resources they had in order to survive. After the Europeans settled on Amerindian territories, they raped their females, killed and overworked their men and ate their produce.Disease and famine resulted in a rapid decrease in the Amerindian population. Hundreds of years after, Caribbean people still benefit and utilize the legacy of the Amerindians such as place names/ words, food/cuisine, architecture and handmade materials. Long before Christopher Columbus arrived in the Caribbean Sea, the Caribbean was still relatively â€Å"new'. This allowed the early settlers; the Amerindians, to give names to countries, places inside those countries, animals, food and other objects for the first time. Some of these names are still utilized.The Amerindians called Barbados â€Å"Ichirouganaim†, St. Vlncent â€Å"Hairoun†, Dominica â€Å"Waitukubuli†, Jamaica â€Å"Xaymaca† and named a lot of other Caribbean territories. They gave names to places in Venezuela, such as Tacarigua, and in Trinida d such as Piarco and Tunapuna. They still have their names. The names of some of our fruits, vegetables and other words were derived from the Amerindian words. Some of these words were maize, from â€Å"mahis†, barbeque, from â€Å"barbakoa†, guava from â€Å"guayaba† and hammock from â€Å"hamaca†. In some countries like Dominica and St.Vincent, animals named by the Amerindians still survive. The agouti (rat), manacou(opossum), touloulou(crab) and iguana are some of the animals that still have their Amerindian names. There are plenty more words that we use derived from the Amerindian languages. This contributed to us not being limited to the more â€Å"formal† languages of empire (Spanish, Dutch, English and French) and having our own varieties of Creole between Caribbean countries. The Amerindians were excellent farmers and cooks. They left us a lot of crops and some of their ooking techniques.Both Arawaks and Caribs had diets of meat and vegetab les, but the Arawaks had a more vegetable based diet and cultivated a lot more than the Caribs. They cultivated cassava (yuca), sweet potatoes (batata), corn (maize), squash, peanuts, pineapples, beans and peppers. Most of these are indigenous to the Americas but continued to grow thousands of years after in the Caribbean. The Amerindians ground the roots of the Cassava (yucca) into a powder in which they baked cassava bread. The Amerindians snowed us now to cook; bake, boil, stew and arbeque (cook slowly over open fire).They also taught us how to remove the poison from the cassava roots so it can be made edible. Another thing they did was cook or roast the corn and eat it from the cob. They also grew tobacco and cotton in which they wove hammocks and made clothes and cigarettes. The Amerindians were their own doctors as they used the leaves, roots and barks of certain herbs to heal certain illnesses and diseases. Sage, sweet grass, bitter root and others were used to help the unhea lthy regain their energy and wellbeing.Information of these herbs has been passed down to us, and that is why our grandparents believe we should drink these teas to remain healthy and clean. The Amerindians used to build a lot of things from stone, bone, shell and wood; metal was not familiar to them. They carved the wood from tree trunks to make canoes for fishing, used clay to make pottery, straw to make baskets and calabashes from the opo squash tree. They also left petroglyphs that when read, showed us certain practices that we continue to use today.The anoes are used mainly in the Caribbean countries with rivers to fish, the clay make plates and flat trays for baking, while the calabashes stored food, molasses and drinking water. The Amerindians made Jewelry by hammering gold nuggets into artistic pieces and connecting bones andor shells of small animals and wearing them on various parts of the body. They made their own houses from wood and/or straw with their original gable de signs. Even after thousands of years, the people of the Caribbean make use of the legacies passed down to us from the indigenous people; Taino and Kalinago.

Pro Clean

Company overview/ Statement of Problem Pro Clean LLC is an old-timer carpet cleaning business. It was owned and managed by Kevin Wilson and located in Knoxville, Tennessee. Wilson had to manage almost all functions of Pro Clean daily activities. In this industry, the problems Pro Clean faced are how to stay competitive and still make above average returns with one of his main competitor the King Rug. King Rug has a resolute business structure and is able to charge its customers with high prices which make King Rug much more profitable than Pro Clean. Another problem that Pro Clean has to face is the rapid expansion process.At the onset of the expansion, the business had started to churn cash as a result of the increased payroll expenses and the lease payments for the company’s vehicles. Wilson’s return on investment was dismal. Cash flow quickly became a problem and Wilson resorted to using his business and personal credit cards to finance his business. Environmental Sc anning/ Stakeholder Analysis Demographics of Pro Clean are composed mostly of customers from Knoxville, TN. Being located in the Suburban district and close to Condominiums near the City Center; most of its customers come from single-income families, above $250,000 annually.Most of these homes had pets/ young children. 20% of the business made up of the regular customers. Economically, Pro Clean is doing fine with its source of Revenue made up of cleaning carpet (77%), upholstery cleaning (9%), area rug cleaning (5%), tile and grout cleaning (5%), carpet and fabric protection (3%), and drapery cleaning for (1%). The culture of the customers of Pro Clean is those of frequent use. Average Pro Clean customers had their carpets cleaned every 12 months.Technologically, Pro Clean had improved from stuffing envelopes with direct mail material, answering phone calls and giving estimates to setting up a webpage so customers can easily and instantly know about the company’s profile and service. Pro Clean is just a local business thus it is not thinking about expanding to another country, however, it sought to expand locally with much difficulty Industry Analysis Pro Clean’s NAICS code is 339994. According to the United Census Bureau, a 339994 is a â€Å"Broom, Brush and Mop Manufacturing† Pro Clean conducts a pure competition in where there are many other competitors selling similar ervice in the industry. Its main competitors are D-Clean, King Rug, Green Clean, Right Clean and Kleen Clean. The industry is a growing market. The market grew approximately 5 percent per year, which was what Wilson’s business averaged as well. Currently, Pro Clean had built up a respectable 5 percent market share in Knoxville Now for Porter’s five forces model of Pro Clean, they are very weak to withstand the threat of new entrants because a number of national janitorial cleaning and carpet cleaning chains were advertising aggressively to establish new fra nchises in the city.The bargaining power of supplier of Pro Clean is rather weak. For a cleaning company, Pro Clean can pretty much buy their source of cleaning products pretty much from different suppliers and switch products without hurting the company’s balance sheet. The bargaining power of buyers of Pro Clean is rather weak also, because the customer can switch to another cleaner company in town where it might have a service which Pro Clean doesn’t have. In addition, there are approximately 60 cleaners in town competing in the same industry as Pro Clean. Substitute products are a huge disadvantage for Pro Clean.Some new customers who are not used to carpet cleaners preferred to buy the cleaning products and do the cleaning by them. The commercial cleaning market was serviced by janitorial service providers that offered a one-stop service to commercial businesses which Pro Clean does not offer. The intensity among the companies is cut throat. The market is very com petitive because the firms have similar service and almost equal status among buyers. The other companies are killing each other to differentiate themselves from their competitors by conducting additional source of revenue.For example, King Rug derives a substantive portion of its revenue from rug cleaning at its place of business and did well with cross selling and up-selling. Pro Clean however, did not successfully up-sell Company Analysis Pro Clean vision is to be the number one carpet and rug cleaners and â€Å"ready to take on even the best in Knoxville† Pro Clean’s mission to accomplish this vision is to â€Å"stay in touch with all its customers by sending out quarterly newsletters. † The current goal of Pro Clean is to organize their organizational structure where it had inaccurately expand too fast and thus hurting company’s current cash flow.To achieve this goal, Wilson had to lay off one of his cleaning technicians. He temporarily transformed t he cleaning technician position to that of sales and office administration. Wilson had to spend his personal time trying to develop the business as well as dealing with administrative and clerical tasks. SWOT ANALYSIS Strength: 1. Pro Clean has 5% overall market share of Knoxville carpet cleaning market 2. Its market shares grows at 5% annually 3. Their business venue is located in the city northeast residential district (most of its customers are residential people) 4.It has loyal customers which generates 60% of its income Weakness: 1. It has a poor organizational structures 2. Lower price charged to its customers making it to have difficulty covering overhead costs 3. It expanded too quickly, making a small return on investment. Opportunities: 1. Pro Clean might be able to target not only residential areas but also commercial as its main competitors do not target commercial areas 2. Pro Clean continue charging a lower price than its main competitor in the rug cleaning business Th reats: . Pro Clean competes in a highly competitive market 2. Other companies might crush Pro Clean by offering a cheaper service fee 3. Any frequent-customers who suddenly become unsatisfied might turn its revenue down. Pro Clean’s philosophy is that â€Å"each and every client is the most important facet of our company†. Pro Clean’s core competency is its ability to make on-site estimate visits, while other competitors gave approximate estimates over the phone and followed up with a detailed price once they were on site to clean.Porter’s value chain of Pro Clean is important to the health of the company. Their network (existing customers, technology and follow ups) are the most crucial in the relation of its income statement. They must keep on doing whatever they do best not to lose any existing customers otherwise the company’s operating income will suffer. STRATEGIC ANALYSIS The corporate strategy of Pro Clean is at a low level because it does not conduct any other form of business other than cleaning services.It has a cost-leadership business strategy as compared to its main competitors; it charged the least fee for cleaning services. Pro Clean ability to keep its existing customers is certainly a positive effect on the company’s image and it also can give a positive â€Å"free advertisement† to these customers’ relatives. The culture of Pro Clean is that the human resource works as a close knit team. While Wilson is out, his employees will routinely visit real estate agents and other referral sources for half of the day while others spent the remainder of the day in the office. ALTERNATIVE/SOLUTIONThe two main problems mention above is the significantly low pricing which makes it unable to cover its overhead costs while its main competitor can; and the other problem is the wrong decision of the expansion which was rather too soon for the company to handle. The main opportunity which Pro Clean might be able to consider is that it should aim for not only residential area carpet cleaning but also commercial area as it will hugely increase the number in their sales. Also, I believe that the expansion has already happened but it produces a little, if any, a positive return on investment.The way I would take advantage of this is to either sell the extra capacity/ plant or to maximize its ability to produce different product/services which might be able to generate more revenue for Pro Clean. For example, not only they do the cleaning business, but they also manufacture their own brand of Pro Clean cleaning products. I believe that Pro Clean can survive if these problems were to be exploited. With additional capital and better company strategies implications, Pro Clean will be able to dominate the cleaning industry locally. End Note Page

Heuristics and Bias

Before meeting with the people at Volvo, I spoke to my supervisor regarding this assignment and my choice. His initial reaction was one of judgment heuristic and availability heuristic. He felt strongly with his convictions about a Volvo due to the experience his brother-in-law had with one and went In to great length on why. Judgment heuristic was shown here for my supervisor made his assessment and judgment of probability simpler and availability heuristic was shown here for he also used what his brother-in-law experienced which Is the process of perception and memory in the imagination.This information was available and fresh in his mind the moment Volvo was mentioned. He did not use information from consumer reports, but Instead used availability heuristic to refer to his brother-in-laws case and based his judgment on that. Events that are easily available within ones mind are more likely judged and to occur according to this heuristic. The biases, which are caused within availab ility heuristic, are the bias due to the easy retirement of the instances where the supervisor was able to retrieve Just one case against the negative of the Volvo.Also, notice the bias due to effectiveness of the search for the recall process. Many events are hard to recall and some are memorable such as mistakes and errors, there is a bias in the search set itself. Another bias was manageability, which played a role in the evaluation of probability in real life situations (Starker, 2007). An example I would say to him to help in Influencing his decision to a positive about Evolved would be to share a story with him regarding my recent bad experience at a four star restaurant called Blue Fish, when I ate bad shrimp.This does not mean this restaurant Is bad, It Just meaner I had one bad experience, I will either try steak or try the shrimp again for their service, drinks and appetizer were great. This does not mean I will go to my friends and family and say that this restaurant Is b ad do not eat there, for In all honestly It Is not a bad restaurant and it Just so happens I had one bad shrimp that resulted in an upset stomach. I would end this example with a question of â€Å"who has this not happened to t any restaurant where one NAS and bad t one time or another? The type tot heuristic that will be employed here to influence my supervisor will be adjustment and anchoring. When adjusting ones beliefs in light of new information there needs to be solid evidence against it. Insufficient adjustment due to anchoring can lead to mistakes. I believe the research I have done is solid information to prayers and influence my supervisor to help change his mind regarding Vole's (Plops, Chip. 13, 1993).When I meet with my supervisor once again, I will influence his decision about Vole's with these facts and statistics such as: with more storage space, redesigned due to feedback from past years, premium small sedan new safety features with more horsepower, a blind spot in formation system as added as well as a new automatic hazard warning additional optional fun gadgets such as SIRIUS Satellite Radio and high performance audio system (new holds its own against other sport automobiles, cars', 2007), for most buyers, the standard suspension setup provides plenty of thrills while providing more cushioning over potholes when driving along, while yes it may not have the prestige or athleticism of its German foes, this Volvo costs less, has style with a premium feel, with upgrades added the price may go up, but for a company car one should be reasonable, the base engine will be perfectly adequate ND basic package, this Volvo has slightly better fuel economy than the 2. 41 (Edmunds, 2007), Keeping in mind while all vehicles have their quirks and hiccup one should personally test-drive a vehicle before forming an opinion on what he or she thinks.With all the pros and cons, many people will form their own decisions in the end. The few that I have researched h ave said that the Volvo S'40 is refined, classy, great and runs Just fine. Even without a slightly more powerful engine, it is as much of a â€Å"real† Volvo as any car is a â€Å"real† car. By utilizing the heuristic strategy f anchoring and adjustment, I feel that I can show my supervisor that what happened to his brother-in-law has happened to many with any vehicle. I would have him ponder on that for a bit, while at the same time showing him what others have to say about the Volvo. I would inform him of the research I did through nectars. Com, Edmunds. Com, and Flavors. Com.By informing him of this, I am using multiple anchor points to help make the final decision that the Volvo is the way to go. When one makes or Judges something or someone based on vividness or recent events, they employ availability heuristic. To help one change their mind or point of view we want to anchor the way adjustment is used and when a decision needs to be made it is made by adjustments to this anchor or starting point. The use of anchoring and adjustment may work in many cases such as this, but at times will not always weigh enough to other factors (Plops, Chip. 13, 1993). References AAU Online. (De. ). (ca. 2006). Unit 3: Heuristics and Bias [multimedia presentation]. Hoffman Estates, IL: AAU Online.

Distracted Essay Example | Topics and Well Written Essays - 1250 words

Distracted - Essay Example But the beliefs of freedom, his trust in advantages of electronic communication, fast mobility are but illusions of the modern civilization. Distracted. Yes we all are distracted, we face an erosion of attention and there is a Dark Age looming ahead of all of us. Maggie is absolutely correct in her observations in Distracted that the modern man is engrossed in everything else but the true essence of life for which he was born. (Jackson 2008). â€Å"Virtual love affairs and online games? Simultaneous books and instantaneous travel? Cubist painters, simultaneous poets, and telegraph operators were undoubtedly the front line of industrial society’s plunge into a culture of simultaneity and split screen attention. They were the first one to confront questions that we now wrestle daily. How do we navigate seen and unseen? Part I, Lengthening shadows, exploring our landscape of distraction, chapter 1, tracing the roots of our attention deficit culture gongs a bell into my ears that modern technology is a mere notion of living with the power to reach out to people when we are physically far away from them (Jackson 29) We are trying to live in a virtual world when we have the ability to live in harmony with the real one. It is costing us dearly to be wired to our mobiles, internets, ipods, television sets and high tech gadgets that have made us their slave while we glorify them to be our best assets. Humans are born with the basic sense of touch, smell, sight and taste. These are getting redundant as virtual reality does not offer them as yet. A caring hand, a tender voice, the fragrance of a rose and the taste of home made food made lovingly by a close one will never be a substitute for the best from the cyber world. Our connections to the electronic mediums of modern life are degenerating our biology. The basic human virtues are at stake and we are not in power but in constant failure of

Ancident and Medieval Cities History Question 2 Essay

Ancident and Medieval Cities History Question 2 - Essay Example For example, figure 3.4 shows a boat being towed across a river which means river traffic is being controlled by the administrators on land. This certainly shows that the city had grown to a point where traffic on the river could cause confusion and even traffic jams which had to be avoided in order to keep Rome running efficiently. Just as the Romans had created pathways for clean water coming into the city and pathways for removing dirty water out of the city, their river transport systems allowed more to be done in less time. Of course the input of more goods coming from around the empire meant that the Romans needed specific ways and better methods for storing the goods that were coming to them. To handle this, they created granaries like the ones shown in figure 3.5 which allowed food and grain to remain fresh for longer periods of time than before. As reported by Dunn et. al. (2006), technological innovations allow cities to build more and grow at a faster rate than other cities and the expansion of Rome not only created the requirement for improved technology, it also answered the requirements with improvements in technology. In fact, such innovations are just a few of the total innovations which the Romans called on to help them in growing their city in a stable manner. For example, the presence of social services such as a city wide fire management system and the ability of their engineers to build multistory houses and apartment buildings only helped in expanding the city (Wikipedia, 2007). At the same time, their engineers and technologists also helped in expanding the overall size of the Roman Empire with the creation of empire wide systems of management that were greatly helped by the Roman development of paved roads and tracks. These roads allowed not only the fast movement of troops and legions but also of goods

The effect of using Treadmill on patients with cardiovascular diseases Research Proposal

The effect of using Treadmill on patients with cardiovascular diseases - Research Proposal Example Blood is carried back and forth through the capillaries, veins and arteries, from the heart to the lungs, known as (pulmonary circulation) and from the heart to the rest of the body (systemic circulation). World Health Organisation (WHO), the United Nations body on health has recently come out with the findings that heart disease is the number one killer disease all over the globe, followed by infectious diseases and cancer. The findings of a detailed study on the subject indicate that cardiovascular diseases claim about 29 percent of lives each year1. Once cardiovascular disease grips the individual, a number of precautions are advised for improving the diet schedule, exercises etc. Treadmill is one such option, which helps in performing the exercises of running and walking. While working out with a treadmill, it is often noticed that the heartbeat of the individual goes up with brisk walking or running. Under normal circumstances, such a machine helps in walking or running, even when the individual is not able to go out owing to the busy schedule or a rainy day. But, in case the individual is suffering from cardiovascular disease, then he or she might like to know as to how safe it is to do the work outs on a treadmill. Doctors often come out with the recommendation that regular aerobic exercise can lower the blood pressure and help in controlling the weight. But in general it is easier said than done. Maintaining the regularity and discipline often becomes a big casualty in the way we end up spending our time. Objectives of the Study This study is primarily being undertaken to study the different aspects of cardiovascular diseases in general and what type of precautions need be taken particularly while doing work outs with a treadmill. The study will try to seek answers to the following key objectives; i. Analysing the rising number of heart ailment cases around the world ii. Analysing the different aspects of cardiovascular diseases and the early signals. iii. Analysing some of the practical difficulties being faced by the person suffering from cardiovascular disease iv. Studying some of the physical fitness exercises being endorsed by the doctors for people suffering from cardiovascular diseases v. Studying the effect of treadmill in particular on persons suffering from heart ailments vi. Finding out how best an individual can use the treadmill in such a manner that instead of becoming a health risk, it becomes a tool for healthy living Research Methodology Research approaches and methods radically influence research content and, consequently, the policies designed in response to that content. Research philosophy is a belief about the way in which data about a phenomenon should be gathered, analyzed and used. This dissertation is a qualitative case study which focuses on an analysis of the cardiovascular diseases in general and studying the impact of using a treadmill for health reasons. To carry out such a study in general we resort to two main approaches; Deductive reasoning, which works from the more general to the more specific subjects. Sometimes this is informally called a "top-down" approach. In such approach we take up the 'theory' and then try to apply it to the hypotheses that we intend to test.

American Foreign Policy Essay Example | Topics and Well Written Essays - 750 words

American Foreign Policy - Essay Example This form of power is often employed by a country having more economic and military power over its subject. This form of power is usually achieved by use of rewards such as economic inducements, promises of military support and alliances or through threats of punishment such as economic sanctions, coercive diplomacy and military interventions. The article ‘The Practice of Foreign Policy† clearly illustrates the concept of hard power adopted by the U.S. government over the past few years. The article brings to light the growing number of countries that have at one time or another experienced intrusion or use of hard power by the U.S. government. It highlights the growing discontent among countries such as Syria over president Obama’s wayward policies. In addition, the article analyses America’s stance towards war and use of diplomacy (â€Å"The Practice of Foreign Policy† 1). The U.S has been accused of spying Brazil and other countries, which basicall y is a form of hard power. The armed forces are described as â€Å"peerless†, illustrating hard power. In Syria, the U.S. government considered the possibility of a military assault following the use of chemical weapons by the Syrian president. However, this move was voted down by the Congress. This illustrates use of hard power. The U.S. ... government has specific interest in oil, Islamic terrorism, Israel and Iran. The U.S. government has placed a number of sanctions on Iran over its nuclear power program. This illustrates hard power (â€Å"The Practice of Foreign Policy† 2). Soft power as earlier described is a situation whereby a country uses persuasive tactics such as co-opting with other countries in order to influence their interests or behavior. Soft power is becoming more and more common in the world today. The article suggests that through developing good strategies and implementing them, the Obama administration can restore confidence and win back people. Soft power can also be enhanced by use of diplomacy. The number of diplomats ought to be increased as well as taking interest in their recommendations (â€Å"The Practice of Foreign Policy† 2). The article â€Å"Making up; Soft Power† illustrates use of hard power. The U.S. invasion of Iraq in the fight against al-Qaeda has been termed as use of hard power. The U.S. government used raw power in an effort to crush the outlawed group. The America’s interest was to fight terrorism. The U.S government has been criticized on many occasions for meddling with the Middle East, yet, it does so little to solve underlying problems. In Libya, the U.S. government exercised hard power by ousting the then president Muammar Qaddaffi from power. The U.S. has interest in humanitarian welfare following Muammar’s threats to kill innocent civilians. The article also raises concerns over the U.S. government’s widespread spying by the NSA. Spying illustrates use of hard power. In 2003, the U.S, invaded Iraq. Its interest was twofold; arresting proliferation of weapons of mass destruction and show of power or might (â€Å"Making up; Soft Power† 1). The

Major Economic Statistics and the US Economy Essay

Major Economic Statistics and the US Economy - Essay Example Hence, it would be expected to result in a rise in the Gross Domestic Product (GDP). However, when considering the impact on the standard of living the economists have to look at the movement of GDP on a per capita basis. Taking into account the economic factors mentioned above and population growth it is possible to say that the rate of production does not coincide with the rate of population growth. Even if figures show that production activity of the country increases it does not satisfy the increased consumption need (because of population growth). This fact is proved by the poverty statistical data shows the rise in poverty rate from 11.7 % in 2001 to 12.1 % in 2002. The number of poor increased also, by 1.7 million, to 34.6 million poor in 2001. It is possibleto predict that in a competitive US market, reductions in the marginal product of labour will tend to lower the rewards to labour. In other words rapid growth in population leads to a cut in wage rates (Economic Forecast for the United States. 2005). According to the statistical data the U.S. current-account deficit increased $6.7 billion to $195.1 billion in the first quarter of 2005. In the economic system there is a link between the country balance payment and its rate of economic growth. The notion of trade balance can be defined as "the difference between the value of the goods and services that a country exports and the value of the goods and services that it imports" (White House Statistics, 2005). The strong growth of demand has led to a large increase in the trade deficit in goods and services. So, if the US government wants to reduce the trade deficit, then it has to accept that consumer must grow at a slower rate in order to reduce the imbalance between exports... Taking into account the economic factors mentioned above and population growth it is possible to say that the rate of production does not coincide with the rate of population growth. Even if figures show that production activity of the country increases it does not satisfy the increased consumption need (because of population growth). This fact is proved by the poverty statistical data shows the rise in the poverty rate from 11.7 % in 2001 to 12.1 % in 2002. The number of poor increased also, by 1.7 million, to 34.6 million poor in 2001. It is possible to predict that in a competitive US market, reductions in the marginal product of labor will tend to lower the rewards to labor. In other words, rapid growth in population leads to a cut in wage rates.According to the statistical data, the U.S. current-account deficit increased $6.7 billion to $195.1 billion in the first quarter of 2005. In the economic system, there is a link between the country balance payment and its rate of economi c growth. The notion of trade balance can be defined as â€Å"the difference between the value of the goods and services that a country exports and the value of the goods and services that it imports† (White House Statistics, 2005). The strong growth of demand has led to a large increase in the trade deficit in goods and services. So, if the US government wants to reduce the trade deficit, then it has to accept that consumer must grow at a slower rate in order to reduce the imbalance between exports and imports.

Does aid work If so, where and how If not why Provide a solid and Essay

Does aid work If so, where and how If not why Provide a solid and coherent evidence base to back up your assertion - Essay Example If the event is especially destructive so as to threaten the very social, political, or economic structure of the affected state or country, longer term aid in the form of rehabilitation assistance is provided. In the discussion of whether aid is effective, it would be easy to see that humanitarian aid in the foregoing scenario would certainly seem to. This, however, excludes discourses and debates on whether the distribution of relief aid is effective; as to that, logistics would probably be the most determining factor (Thomas & Kopczak, 2005). The purpose of this report is to determine whether aid itself – measured against the purpose for which it is intended – is effective. Therefore, I would like to focus the discussion on the other kind of aid where the answer to such a question is somewhat blurred: development aid or what is more formally known as â€Å"overseas development assistance† (ODA). ODA is the official aid and according to the Organisation for Economic Co-operation and Development or OECD (1985), it specifically refers to loans and grants allotted to developing countries provided by the public sector (of mostly developed countries) with the aim of promoting economic development in the recipient country; to be rightfully classified as aid, the funds must be concessional and has a grant element of at least 25%. Aid in this context basically means the rich, developed countries providing the poor Third World with financial assistance so that the latter will have a much better economy. To ext rapolate it from there, the ultimate goal of aid would then be greater global economic equality or at least that is what it is promoting (Therien, 2002). Such an aid as we know it has been around for the past 70 years – ever since the United Nations and the World Bank (the recognized forerunners in multilateral aid agency) were

Data Communications and Networking Assignment Example | Topics and Well Written Essays - 250 words

Data Communications and Networking - Assignment Example NFC is mainly known as contact less communication and is often valued as user friendly software since it reduces the risk factor of caring the cash, Debit and Credit Cards by making payment via phones. It is in this context that the retail industry mainly uses the PCI-DSS system incorporated with the NFC technology to increase the security value of the customers’ transactions (Times Internet Limited, â€Å"What is NFC and why is it in your phone?†). Bring Your Own Devices (BOYD) or Bring Your Own Technology (BYOT) is a strategy to sanction the staff members and undergraduates to use their technological devices. There are many organizations where a majority of employees are permitted to use their personal technical devices such as mobiles and laptops, which is an apparent example of the BYOT strategy. The benefits of using BYOT policy in the work place has proved very economic, creative in nature, as it helps to increase individual employee satisfaction. However, these policy measures also have its limitations and risks, identifiable in terms of diminished concentration of employees on work and wastage of productive hours within the organization. In order to mitigate this particular challenge, organizations must motivate employees intrinsically, whereby they will be able to align their personal goals with that of the organisation’s and use their own devices for the organizational benefit (Eschelbeck and Schwartzberg 1-7). â€Å"What is NFC and why is it in your phone?.† Times Internet Limited. 2013 Web.22 Sep. 2014.

Genetically modified organism Essay Example for Free

Genetically modified organism Essay A genetically modified organism (GMO) is an organism which been using genetic engineering techniques, and Monsanto is a publicly agricultural biotechnology company. Monsanto has a huge influence on GMO products. Unfortunately, Monsanto is not a great company because they produce harmful products and lie to their customers. Absolutely, Monsanto didn’t do the illegal things, but they didn’t obey the ethics. As seen in the video, I would like to discuss Contemporary Consequentialism which depend on justice, Kantian Ethics which as a form of deontological ethics and Social Contract Theory which depend on law to discuss Monsanto’s case. GMO products sounds like good for our health and economy, but some companies like Monsanto don’t do well. Contemporary Consequentialism Contemporary consequentialism is the class of normative ethical theories which justice takes an important role. As its name suggests, Consequentialism is the view depend only on consequences. Justice contains distributive justice and retributive justice (Driver P61). Justice concern the distribution of benefits is called distributive justice, such as taxation and health care. Justice concern the distribution of rewards and punishments is called retributive justice, such as good citizen’s awards and prison terms. The theory â€Å"determining whether or not an action is right are the consequences produced by that action† (Driver, 2007, p. 40) did not lead to positive consequences for the Monsanto company. The Food and Drug Administration (FDA) also lied about their founding in 1992. Since 1992, 37 people died and thousands more were seriously ill after eating one of the GMO foods made by Monsanto. This is not only ethic issue, but also is illegal. Monsanto’s character was selfish and didn’t make the world a better place (Hinman, 2002). Monsanto should be punished by justice. These GMO foods are killing people by the tens of thousands and The FDA doesn’t have any responds. I think FDA is the biggest travesty in the U. S. Theyre turning a blind eye to their patients misery. Kantian Ethics Kantian ethics is a deontological ethical theory which proposed by Immanuel Kant. He said â€Å"A good will is good not because of what it affects or accomplishes, nor because of its fitness to attain some proposed end; it’s good only though it’s willing† (Driver, P80). According to the video we know the world according to Monsanto. It’s a very dangerous phenomenon. They want the public to believe they commit supererogatory acts. We are present several scenarios where Monsanto’s influence on FDA and other regulatory agencies has helped them to continue their un-ethical business practices. Hinman said â€Å"what is fair for one should be fair for all. † Monsanto doesn’t care other things just want to get maximum profit with all the possible methods. This is all about money. More money is selling GMO foods to other countries that are willing to pay large amounts of money. Maybe local and organic foods are healthy but there is no market for them. Monsanto make a decision which is opposite to Kantian ethics. Monsanto needs to know we should to keep promises even when we don’t want to do. As we seen in the videos, we know no matter the starting point is moral or Kantian ethics, Monsanto and its subsidiaries made some wrong decisions. Social Contract Theory Social contract theory is the view that person’s moral. Social contract theory is rightly associated with modern moral and it is also a theory or model. Thomas Hobbs said: â€Å"where there is no common power there is no law, where no law, no Injustice (Driver, P102). † He believed that human beings were motivated by self-interest. This document which Monsanto have claims that it has â€Å"evolved from long-standing commitments to safety, environmental protection, customer service, first-class research, and product stewardship† (Robin, 2008). Monsantos document is total lie. Farmers also need to sign an agreement when they want to grow the GMO food from Monsanto. Monsanto does believe that they are ethically right in suing a small farmer in order to preserve the balance of the farming community as a whole. Monsanto is using everyone to monopolize food and in the end with the ultimate power over everyone. I think I don’t any great idea to solve this big problem. According to the video, I think just hope Monsanto doesn’t decide to grow marijuana. They can’t mass produce organic foods any better than they can keep Wall Street on track. We know the products which Monsanto produced should not exist. These products can’t help us to make a better world. According to this theory we know first we must be guarantees that people will not harm each other, and people must be able to rely on the other to keep their agreements. Absolutely, Monsanto doesn’t obey the theory. Conclusion Through the discussion about Contemporary Consequentialism, Kantian Ethics and Social Contract Theory, We know Monsanto didn’t make a good decision between money and moral, and the FDA also help Monsanto to lie to their people. These harmful products and illegal documents must be stopped by government. Sometimes we can find the problems, but they are difficult to solve. GMO products are an awesome invention, and I think it can change our life. People are wrong, Monsanto is wrong. Monsanto cannot find an equilibrium point between ethics and business, or we can say money and moral. Many people and company were destroyed by the profit. We need to find a great equilibrium point and it will help us to work better and will not lose ourselves. Reference Hinman, L Ph. D. (2002) Basic moral orientations overview. Power Point, Univerity of San Diego, San Diego, CA Driver, J. (2007). God and Human Nature. Ethics: The Fundamentals (pp. 22-39). Malden, MA: Blackwell. Weston, A. (2007). Creative problem-solving in ethics. New York, NY: Oxford University Press. http://www. iep. utm. edu/soc-cont/.